NL
UKcampain Maastricht University
Maastricht University student recruitment
Each year Maastricht University launches a number of campaigns to recruit students. Since 2006 VA has been responsible for the concept, design and production of these campaigns. One of the main campaigns in 2009 targeted ‘indecisive' students – those who can't choose between different disciplines and cities. To address these students in a direct and positive manner, we used specially designed small icons, giving an impression of each course of study. Besides posters, flyers and ads, we also designed banners for the website and for e-mail.
Each year Maastricht University launches a number of campaigns to recruit students. Since 2006 VA has been responsible for the concept, design and production of these campaigns. One of the main campaigns in 2009 targeted ‘indecisive' students – those who can't choose between different disciplines and cities. To address these students in a direct and positive manner, we used specially designed small icons, giving an impression of each course of study. Besides posters, flyers and ads, we also designed banners for the website and for e-mail.
