Medtronic Driver

A very successful sub-housestyle and campaign was the one V.A. developed for Driver. Driver is a Bare Metal Stent and was after 5 years in the market without changing still the “gold standard”. Nevertheless it was perceived as a bit boring and old-fashioned and V.A. was asked to change that perception.

The idea was to compare Driver with everyday design objects that are simple and succesful as well (such as the paperclip or Rubik’s cube).