NL
UKMedtronic Resolute
Vormgeversassociatie created for Resolute, a Drug-Eluting Stent combining long, steady drug-elution with biocompatibility a sub-identity and extensive campaign. Unusual monthly mailings increased the awareness of Resolute as the next-generation stent in a concise and crisp way.
“Resolute” wordplays, bold typography, abstract illustrations and the color Yellow make it a noticeable sub-style that stands out from competitors'. Design and project management of all mailings and the sending to ±4500 different addresses was organized by Vormgeversassociatie.
Vormgeversassociatie created for Resolute, a Drug-Eluting Stent combining long, steady drug-elution with biocompatibility a sub-identity and extensive campaign. Unusual monthly mailings increased the awareness of Resolute as the next-generation stent in a concise and crisp way.
“Resolute” wordplays, bold typography, abstract illustrations and the color Yellow make it a noticeable sub-style that stands out from competitors'. Design and project management of all mailings and the sending to ±4500 different addresses was organized by Vormgeversassociatie.
